I hate “promotional pricing.”

So I got a nice letter in the mail from my cable company the other day…

This is something that really burns me about cable companies in particular, and I’m not even sure why because it’s not like I don’t think that companies are not allowed to change their prices every now and then, but I think it’s more of the concept of “promotional pricing” that just doesn’t bode well with me. It’s honestly why I’ve never been too excited to switch over to Verizon FiOS because it’s nearly impossible to get an actual monthly price out of their website – one fee is free for 6 months, then adjusts to $19.95, another is $69.95 for 2 months and then jumps to $99.95 … it seems really deceptive to not just come out and say, “Here’s the price – it’s X dollars less than what you’re currently paying.”

Of course, the truth is probably that because our two big players in town tend to sync up pricing and aren’t really “competitive” anyways, they need to resort to this kind of crap to trick people into switching back and forth.

Also, you’ve gotta love how they’re dressing up a letter that’s basically saying, “Hey, your bill is going up…” by instead presenting it as “Now you’ve got this kind of promotional pricing – congratulations!!!”

But the most ironic of it all? That’s not even my correct cable package listed. I actually purchase digital cable and a 20 Mbps Internet connection from them. I guess I’d probably better give them a call next month before they issue my next bill…

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