I like pizza, but I don’t need coupons for it every single day.

I noted the other day how it kind of bugs me to get promotional emails from likes of Pizza Hut and Domino’s several times a week when in reality I don’t order out quite that often, and even if I do it’s certainly not from all of the places at once!

Sure, I could go to RetailMeNot and look for deals there, which works for some eateries, but you’ve also got rewards programs – particularly Red Robin comes to mind – who actually require you to be on their mailing list in order to participate and get free stuff from their rewards programs.

So after mulling it over for a couple of days, I finally sat down and setup a couple of filters in Gmail to do exactly what I wanted to do – route my preselected ad emails to a separate folder (or label in Gmail), and then when anything gets older than 45 days, automatically delete it. The idea is that now my promo codes will be there when I want them, but I don’t have to waste any time sorting through them when I don’t.

Here’s what they look like:

Filter #1 routes any emails from the specified addresses to my new Ads label so I’ll never see them in my regular inbox…

(note: use curly brackets {} around multiple addresses to specify OR instead of AND)

gmail_ads1

Filter #2 then does the dirty work and cleans up afterwards, monitoring for any old emails and deleting them once they’re 45 days old because more than likely any promo codes within will have expired by then anyways…

gmail_ads2

PROBLEM SOLVED – that’s one less thing cluttering my inbox without actually unsubscribing from any lists!  8)

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