AC/DC’s iTunes boycott is on Highway to Hell
When I read about this in the paper the other day, all I could think was how these guys haven’t put out a record in nearly ten years and arguably not a good one in almost fifteen. To hear that they’re so adamantly against digital downloads of their music in this digital age just proves that they’ve gone the way of the dinosaur at this point – apparently not only are they against iTunes, but I couldn’t even find MP3s of their new album in their exclusive dealer’s online music store, either. And besides, what’s up with that – we’re against iTunes because of how they’re strong-arming the music industry, yet we’re partnering with Wal-Mart – the largest, bulliest retailer in the world – for exclusive distribution rights?!
I honestly never really cared for AC/DC anyways, but this move just makes them look foolish. Like it or not, single sales are where the music industry is at this point because consumers got tired of paying $15 for an album that only had four or five good songs and a bunch of filler garbage on them. My guess would be that single track sales tend to be a very hard to swallow truth for many artists because their profits are suddenly based on quality instead of quantity. And I’m sure that these guys are still making cash off of their previous albums, but to exist in this modern world of iPods and digital downloads, I really don’t think that fighting the technology is going to do them any favors.
Oh yeah, and there’s also that thought that if they don’t offer a digital download for fans, chances are they’re just going to steal a copy anyways. I counted a good 10,000 active seeds and leeches on a myriad of torrents for Black Ice just now … I wonder how many paying customers they would’ve had in there had they given folks the opportunity…