movie thoughts … The Fault in Our Stars

MV5BMjA4NzkxNzc5Ml5BMl5BanBnXkFtZTgwNzQ3OTMxMTE@._V1_SY317_CR0,0,214,317_AL_We all knew before sitting down for this movie that it was going to be a tear-jerker.

Because of that I knew that I wanted to be in the right mood for it, even though it started showing up on HBO a couple of weeks ago. Ironically, it’s kind of one of those things that you’ll probably never be really ready for on all levels – needless to say, it’s a movie that makes you do a lot of thinking as it refuses to pull any punches in a way that only a tragic love story is truly capable of…

I think I liked this movie because for 126 minutes it forces  you to confront the realities that someone with a terminal disease faces every day, and in a weird way I kind of admired its candor. There’s a scene in the second half where Hazel is fighting with her Mom and corrects her from saying, “If you die…” to When I die…” that just leaves your jaw dropping with acceptance that could only truly be served with a firm clubbing to the head.

We all know that Hazel is going to die, but nobody more than she does.

Spoiler – She doesn’t even die in the course of the movie, but we know that it’s going to happen eventually because we’ve watched her suffering unfold in ways that make us all wish we could take some of that burden from her…

Death is a topic that still terrifies me to personally think and talk about, but that doesn’t prevent it from inching closer and closer to me and everyone I’ve ever cared about every single day. The only thing that we can do is make the best of the time we have while we’re here, and that’s why this movie and book were so beautiful because it’s a tale of young love and hardship and fully appreciating a matter of months when truth be told they really deserved a lifetime together to love and to hold each other.

But sometimes life doesn’t always happen that way, and it’s not fair, and it’s crushing even as you see it coming from a mile away. This story was a celebration of both love and of heartbreak, and it’s really of no surprise after watching it why John Green is such a brilliant guy.

“You don’t get to choose if you get hurt in this world…but you do have some say in who hurts you. I like my choices.”

Dabbling with Facebook Advertising…

Now that I’ve started being a bit more public about Just Laugh’s return, the other big focus that I have right now besides just making good content is also in trying to rebuild an audience to enjoy said content, as well as also help to promote other humorists as well as eventually hopefully driving some ad sales so that I can pay a few other people to write funny stuff along with me.

Marketing is honestly something that I’ve never really been good at before, which explains why I still have stacks of humor books sitting on the shelves behind me! When I first started Just Laugh more than a decade ago, there really wasn’t much we could do for online marketing at the time. We submitted our site to Yahoo!, which was a surprisingly big deal when it got added (I actually got something in the mail!). We tried to build linking relationships with other sites, and when that didn’t work we manage to trick a few of them into linking to us via the Just Laugh Weenie Awards… 😉

But a lot has changed since then … a lot, and so as I’ve sat here contemplating new ways to build traffic when I don’t really have much to offer just yet in return, I stumbled across the advertising options on Facebook the other day and it turned out that they were just simple enough that I decided to give them a try!

I created a new campaign that’s just shooting for new Likes to Just Laugh’s Facebook page, though apparently you can advertise all sorts of stuff with them. In fact, for about an hour and a half I had an ad running specifically to promote this post, but soon after I killed it when I saw that it cost me $1.28 for a single click through to the article.

That said, so far I think I’m pretty happy with how the original ad campaign is going, though admittedly it’s a little weird to watch as the Likes slowly creep in as my ad budget decreases in unison. It kind of feels like I’m buying Likes, which I guess is technically true to an extent, although not really. It’s not like one of those scam sites where you pay a guy $50 for 10,000 Likes – most of which aren’t even real people. That’s one thing that I have to remind myself – that these are real people who are seeing an ad for Just Laugh, and because of that ad they’ve decided to Like the page because they’re into funny stuff!

It’s something that the stats Facebook makes available helps to reinforce, to the point where I couldn’t even imagine buying ads from something like TV or newspapers that are based on market surveys instead of the real data about its users that Facebook is unique to be able to offer to help tailor the experience for both the user and the advertiser!

For example, one of the things that I had to pick for my add was Interests, so instead of just giving typical demographic info like Males age 25-39 who live in the US, I can also tack on there who also like pages such as The Onion and CollegeHumor because those types are more likely to enjoy Just Laugh as well.

Anyways, I’m a very data-driven kind of guy, so it’s neat to be able to see statistics more or less on the fly that tell me things like…

  • My ad has been served to about 3,700 people, and of those impressions I’ve had a success rate of a little over 5%.
  • In the last two and a half days that’s translated to almost 200 new Likes for Just Laugh (I think we were only around 25 of my friends and family before that?).
  • 99% of my ad impressions were on mobile devices, and 100% of the new Likes received came from there as well.
  • Ads were split fairly evenly between men and women, however women were about 25% more likely to respond to the ad.
  • 75% of the new Likes came from people ages 25-34, with the remaining 25% being 35-44 (for true transparency’s sake, the age demo I picked was 25 – 38 … honestly just as a guess because I figured people around my age are more likely to enjoy my jokes!).

It’s definitely interesting to watch develop, to say the least, and the idea that maybe a few more eyeballs will be on my posts in the future is certainly encouraging. Of course, that’ll be the real test because at this point I have no real idea what a realistic conversion rate is for fans clicking through posts over to the actual website where I get to run ads of my own. At this point I’m not entirely sure how long I’m going to run them, or even how long I can afford to run them, though I’ve got some numbers in my head that aren’t too crazy to give myself some things to experiment with.

I really want to make Just Laugh BIG this time, and I know that most of that really rides on having a respectable volume of web traffic, so as long as I can reasonably fund it I’m ok with making some investments to try and help things along. In a way, it’s neat just that we have a system that even makes that possible here in 2015 – where I could tinker with some settings for 20 minutes, enter a credit card number, and another 10 minutes later random strangers were viewing my ads and clicking on them to boot!

Granted, the next chapter of our advertising lesson will be The True Value of a Facebook Fan where we’ll get to see if the $0.20/Like was a worthwhile investment for Just Laugh or not… 😛

P.S. Go Like Just Laugh on Facebook if you read this post and haven’t already … mainly because I don’t have to pay for those Likes if they happen organically!

Just Laugh … returns … again?

justlaugh

So I’ve been very reluctant to announce anything and hereby completely jinx ever updating it again, but I recently sort of brought Just Laugh back from the dead again.

It’s one of those things that I’ve tried to do several times before and it’s just never stuck, to the point where this time I’ve actually been writing since around Thanksgiving but I kept a lot of the posts private on the test site I was building to make sure that I was actually serious about doing it this time before shaking things up again on the main site. I finally got the new site to the point where I pulled the trigger on 2/25.

Admittedly it’s a big change from what the site used to be before … hopefully that’ll contribute to actually making the difference this time. I ended up getting rid of the joke database (because I didn’t want to get sued) and the game downloads (because all of the developers are out of business now and none of them run on modern computers anyways), as well as a bunch of the other random stuff that never entirely fit anywhere. The new focus is entirely on original content, all of which I’m currently writing myself. It’s been tricky to stay on top of, but realistically it’s not a ton of work every day as long as I don’t let myself fall behind and occasionally do things in advance when the opportunity arises.

And for what it’s worth, I personally think that I’m writing some of the funniest stuff that I’ve written in a long time!

Eventually I’d love to bring some other people on with me again, both to explore some of the fun collaborative pieces that we used to do on Just Laugh in the past as well as to have more than one post a day, but for now I’m just trying to keep it slow and steady as I commit to writing on the schedule that I’ve already set for myself.

Of course, it doesn’t help that already I’ve found myself yearning desperately to re-start my humor column once again now that the main development is done for Just Laugh, but I’m really trying to take it slow so that I don’t do what I usually do and drop one thing for another just when things finally start going…

ONE. THING. AT. A. TIME. SCOTT!!! 😀

Brain Dump, 03/2015

I haven’t done a post like this in a long time, but after revisiting some of my earliest blog posts I guess I’m feeling nostalgic for something a little different today… 😉

  • I feel like we still have a ridiculous amount to do for Christopher’s birthday party, and whenever I try to think about it I just get overwhelmed by the idea that he’s almost 1 year old already!!!
  • His favorite show by far is Mickey Mouse Clubhouse, but sometimes I also treat him to the occasional old episode of The Muppet Show and it delights me to no end how amused he gets by the puppets despite their being nearly 50 years old.
  • I bought new seeds the other day to try and resurrect my mini-garden out by the pool – cucumbers, tomatoes, and flowers. The pots are currently filled with weeds that are growing great, so maybe that’s a good omen that I’ll do better this time???
  • I really hated the movie Oblivionyet it seems to be on TV all the time and I end up watching parts of it anyways.
  • I’ve probably been eating way too many peanut butter M&M’s lately.
  • My office is a complete disaster right now because I had to tear my closet apart looking for something and I never put all of the boxes back. I should really pause from writing this and take 10 minutes to put them all back.
  • There – that’s better!
  • Over the last several weeks I’ve found myself inundated with this strange urge to go hiking – not suburban sidewalk hiking, but actually out in the woods and stuff. It’s just that time and scheduling are limited, and I really need a new pair of shoes, and roughly 1,000,000 other excuses…
  • I’ve really been in the mood for plugging in the PS2 and playing a little bit of Grand Theft Auto, but I feel like I have way too much on my plate to justify it right now.
  • I think that the Series 13 set of Lego Minifigs that just came out is possibly my favorite yet, even though my wall display is almost completely full and I’m going to have to redo the entire lot to fit them in.
  • I need to set aside some time and do our taxes one of these days. We’ve finally got all of the paperwork and we should even be getting a refund … I just have little desire to wade through all of my business receipts for the last year to file for it!
  • I hate housework because it feels like such an insurmountable task to me. I look around and see just such a ridiculous amount of stuff to do between the garage to the kitchen to the general clutter – it’s frustrating when even an honest afternoon’s work barely puts a dent in it.
  • I really want to start writing my humor column again, but whenever I think about it, fifteen other things pop up that I should be doing instead.
  • I need a vacation! We’d really like to go on another cruise this year, and possibly go up to Michigan for a week this summer, but logistically with everything else that’s going on I’m not sure whether either of them are actually feasible.
  • I have a feeling that 2015 is going to go by really quick, and I desperately hope that I have some great things to show for it.

Reading is fundamental

I’ve always felt kind of bad that I’m a writer who doesn’t really read nearly as much as he probably should.

I mean, I read articles and posts online, but I don’t think I could even tell you the last time I read an actual book from cover to cover.

At least not one that has more than 32 pages and isn’t mostly pictures! 😉

So I’m trying to change that a little bit here in 2015, first inspired by the post I wrote a couple of weeks ago about hiking the Appalachian Trail because it reminded me of A Walk in the Woods by the great humorist Bill Bryson. That was a fun book and I remember really enjoying it when it was first given to me, circa 2002-ish, so for $6 I picked up a quick copy for my Kindle and the last couple of nights I’ve been trying to get a chapter or two in during times when I’d normally be vegging out in front of the TV in the evenings or before bed.

I don’t really want to set any goals for myself with this new mission, per se, because I really just want it to be fun and relaxing the way reading should be in my mind, but it’d be neat to look back on this a year from now and see what all I managed to go through. I’ve been out of the game for so long, the list of stuff I’d like to read is admittedly pretty big if I really stop and jot them all down, but just as a quick glance for the sake of this post, here’s a few that I’m considering for when I’m done with A Walk in the Woods…

Once I get done with these, maybe I’ll start to solicit some suggestions, but this ought to keep me busy for a while! 🙂

Dream Journal : Pesky Dolphins

I was walking Cleo through this dockside-type neighborhood that had a particularly unique problem.

Lots of homes had pools in their backyards that weren’t far from the canal itself, which you would think would be pretty swell – especially because dolphins were very common in this neighborhood, but unfortunately it wasn’t nearly as ideal because said dolphins had a nasty habit of coming out of the water and flopping around on people’s patios while they were trying to sleep!

I first noticed it as only the sound of a random thud on concrete, and then finally saw a large, grey shape that every so often would make its presence known to the poor lady who was trying to sleep in her home. It quickly became clear that the flopping wasn’t so much due to being fish out of water as much as it was simply dolphins being a bunch of assholes.

It was like a game to them – they’d dive out of the canal into somebody’s pool, then flop onto the patio for a bit, then back into the pool – to the point where sometimes these tiny pools would have multiple dolphins in them at the same time.

At one point Cleo got off her leash and was curiously walking along the edge of the pool, almost slipping but catching herself several times, until she finally just fell in altogether. I thought she was going to be able to swim out, but there were three dolphins in that particular pool and one grabbed her, so I had to reach in and pull her free.

Luckily she was ok in this particular dream, though, and after sympathizing with the neighbors who were being kept up all night by these dolphins, we finally went on our way.

Dream Journal : Wave Invaders

Another giant wave story, but this time the waves weren’t exactly natural…

It started with my working in a hotel room near the top of a giant high-rise.

I was working for a company where most of the employees worked in a ridiculous cubicle farm, so I was gloating how awesome it was to have my own private bathroom only a few feet away, not to mention a gorgeous, bird’s eye view of the city from out my window.

And that’s when the first wave hit.

They came in sets like a tsunami and were just unfathomable in height – the first few I watched in horror from the balcony, but then I quickly ran inside when I realized that the next one was going to be tall enough to cover my own room on the 19th floor of this hotel. The windows certainly weren’t meant for that kind of pressure and were quickly shattered as the water came crashing in…

I was floating halfway up in the room when they finally subsided and the waters slowly began to recede.

That’s when he appeared – a man in a dramatic cape, floating over the wreckage and cackling that the worst was still yet to come. A number of black whirlpools swirled in the waters around the city, and then an even bigger wave came – one that was big enough to topple the building itself.

I remembered seeing the concrete from the ceiling crashing down from a distance, and I braced for it as best I could as I took my final breath. For some reason I had Cleo with me, and I clenched her leash tightly as I held her close. Then everything went black as the ceiling above our heads followed suit.

A few days later, I woke up in another part of town, but she didn’t make it.

I found myself in hiding in the middle of a much larger skyscraper, taken in by a group of people who had survived – many of whom I already knew and one who was a very good friend. The invaders had wanted only to make a point, not to decimate everything, so the larger structures in the city were still in tact … in fact, it was believed that the one we were in also had a faction of them in the lower floors, so we had to be very careful about making noise and attracting attention so as to not give away our location.

From our hideout in the center of this building, we watched and waited as the invaders took up residence. We had no idea how widespread their presence was beyond the city, and we didn’t dare to use wireless communications for fear of being detected.

Over time I grew to become one of the leaders of our rebellion, though for the life of us we didn’t have any idea how to stand a chance against this foreign body. The waves continued to ebb in and out, though there really wasn’t much left for them to destroy at that point. Miraculously there were still some buildings on the outskirts of town that seemed to escape the wrath of the waves, leading us to believe that maybe they had been isolated to focus on the city itself, and that maybe there was hope yet for the rest of the world that we had been cut-off from.

One day in exploring our building, we came to find that there was another group of people we knew only a few stories higher than us and it was very disturbing to find that they weren’t being nearly as discrete as we were about their location. Where as our group of maybe twenty took refuge not in the regular rooms of the hotel, but in a hidden storage area located on the interior of the building without direct access to the building’s windows, they were enjoying the incredible views as if they were on vacation, with some taking up shop in these unique hotel rooms that jutted out from the corners of the building with glass floors to look out onto everything below.

…which seemed like the perfect way to get spotted if someone were to look as they were flying by…

After lecturing the group about survival and showing them what we had been doing ourselves, myself and a friend continued onward and found a locked door that seemed particularly curious. Breaking open the lock, we climbed another set of stairs and walked into an expansive private movie theater, set to seat maybe twenty with a massive screen that filled the entire wall and was probably at least twenty feet high.

The two of us sat down here to take a break and surprisingly found out that the entire system was still powered. Noting that the room was cleverly sound-proofed, we went back and closed the door below, and then settled in to watch a couple of videos and forget about the war happening around us for a short while. In the disc player was a sampler of some intense action movies, and we watched in awe as they unfolded in front of us on the gigantic screen, lounging back in plush comfort that we hadn’t enjoying in who knows how long we’d been running and hiding.

When the video completed, my friend said that he was going to go back and I decided that I wanted to stay a while longer and play a couple of songs that reminded me of my wife. Punching up a menu, I was able to pull a music video off of YouTube, and that’s when I realized that maybe more had survived than we knew if the data centers big enough to stream out videos from YouTube were still actually operational…

It was then that I heard a lot of shuffling downstairs and it quickly became apparent that the people we had warned barely an hour prior had somehow been discovered. I wasn’t sure if they had found me, or if possibly the sound proofing that we had been relying on wasn’t as good as we had thought, but I wasn’t sticking around to find out and quickly turned the theater back off before disappearing into a storage area and descending down a shaft in the center of the building.

Instead of stopping where my own crew had been hiding, however, I unexpectedly found myself all the way back at ground level.

Knowing that it wouldn’t be long before the waves cycled again, I made my way a few blocks over to a smaller building that was short enough to be completely submerged, yet had somehow managed to survive, and found myself ushered in by a separate group of survivors who were plotting their own tactics against the invaders. They showed me how they had covered their glass windows with a special coating that both made them more structurally sound as well as turned them into one-way mirrors so that they could watch out on the enemy forces below without fear of detection.

After sharing what we each knew, they advised me to visit a small grocery store on the outskirts of town that could possibly help me more, and when I finally made it there I was shocked to find that the rebels who had taken up refuge in the store had managed a way to stay in contact with the outside world. They explained that only the larger cities around the world had been targeted, and that a lot of citizens were able to take refuge in smaller towns that weren’t of such importance to the invaders.

One who appeared to be their leader took me into the back and showed me the computer that was still in touch with several civilian systems, the most useful of which being a way to look up a person’s last known address and whether they had been reported as deceased or not…

I asked him to look up my wife, however nothing recent appeared under her name.

I then suggested instead trying her maiden name, which showed a hit from about a year prior with an address in a small town about twenty miles away.

Had it really been that long since they’d arrived???

Just then we heard a ruckus out in the store and I peeked around the curtain to see a small band of invaders making a mess and just throwing their weight around.

For the first time since they had arrived, instead of just being afraid for my life, I was pissed.

Barging out into the storefront, I grabbed an axe that was resting nearby and fell the six of them before they knew what had hit them. I’d never fought before, but something had gotten inside of me that filled me with a newfound inspiration. I needed to find my wife, and then I needed to stop the man in the cape.

After the group in the store helped set me up with supplies that I’d need for my journey, I set out on the two-day walk to the town where the computer had said she now called home. I had no idea what I was going to find when I got there, or even what she would think of me after having been separated by this unexplainable tragedy over the last couple of years, but I was going to find out, and then – for better or for worse – I was going to end it.

You unfollowed them for a reason…

I have a problem on Facebook that I’m consciously trying to do better about.

Like most of us, I have a handful of ultra-conservative friends and relatives who have opinions that are the polar opposite of what I believe in. Sometimes it’s not too bad, but there are certainly days when you can tell that they’ve been watching more Fox News than others.

Trying to bridge that digital gap of not wanting to offend people who I actually have to come in contact with every once in a while, I keep them as friends but unfollow their posts so that they won’t actually appear in my News Feed. I feel like that’s a relatively safe approach because it keeps their drivel out of my face and the unfollow is transparent to them…

…and it would be a great plan if on more days than not I would actually follow it!

You see, despite not following these individuals, I often find this bizarre, masochistic urge to know what kinds of drivel they’re ranting anyways, even though I know it’s just going to piss me off when I read whatever talking points they’re regurgitating from O’Reilly or Limbaugh or the Tea Party on any given day.

I know that I shouldn’t do it, but I pull up their profiles specifically anyways, and I read their posts, and sometimes I comment, and I get mad.

And it’s really stupid because here I’ve taken this extra step to prevent myself from getting all riled up and in return I probably see their posts even more than usual because I’ll randomly poke around to see if they’re up to any mischief today.

My turning point finally came today when one of my uncles reposted a couple of links that I had shared yesterday and I honestly couldn’t tell if he was serious or if he was just trolling me with them, but I unfollowed him and then I had to stop and tell myself that enough was enough.

It’s a double-edged sword, really, because politics are important and whether you want to engage in them or not, they affect the world around us in significant ways every single day, yet there comes a point where at least for a few of the battles I think maybe you have to push away from the table and just admit that you’re never going to see eye to eye with certain people, and that somehow you have to find a way for that to be ok.

And sometimes that’s hard – I’ve written about that before, but if anything else it also frankly just gets exhausting after a while when I spend so much of my time arguing with the wall. I can feel it afterwards – I’m grumpier, I have a harder time being creative … it makes me just want to sit and stew about how wrong the other person is, which is unproductive to say the least…

So I want to do better about this, and I started today by pledging to not renege on my decisions to unfollow certain people’s posts on Facebook. There’s still the opportunity for conflict if they see fit to comment on something of mine, which unfortunately sometimes they do, but I can at least try to control it from my side by not searching out the things that I know are just going to get me all riled up if/when I find them.

This is honestly a place where I kind of wish that Facebook had a shadow ban feature like Reddit does where they could post and comment all they want and it would just be invisible to me, but I guess that unfollow is better than nothing, and it saves the additional drama that unfriending or all out blocking would no doubt result in.

The onus is just on me to actually abide by that unfollowing and forget about them… 😕